Meet Designer Penny Preville - April 21st
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Custom Design

When you need something truly unique and personal, or you just can’t find exactly what you’re looking for, our staff of goldsmith designers is here to help. With more than 300 years of experience in jewelry design and repair, they can create a piece of jewelry just for you.

The Traditional Jewelry Design Process

It starts with a hand sketch, which is often rendered in three different views, in water color, to help the client visualize the finished piece.

Watch The Process

From the sketch, a wax model is carved by hand, and any changes are made to the wax before it is cast in the final metal.

Newest Technology, Hand-crafted

Computer Aided Design (CAD) has enabled quicker and more precise jewelry design. You still need a talented mind to concept the piece (and we have plenty), but CAD can reduce the time it takes to produce the finished piece.

A handcolored rendering is still valuable, as it is truer to size, and we are one of the few jewelry manufacturers in the country with 10 craftsmen on staff who can produce them.

We are fortunate to have a CAD specialist on staff— something very few retail jewelers can claim.

Customer Review
I have been married 46 years. About two years ago I noticed my engagement ring band had actually ...
- Laurie Hill
Customer Review
Our family has a long history with Diamond Cellar Holdings. My father bought my mom's wedding and...
- Mary Overfelt

Contact a


  • Diamond Cellar at
    Dublin/Sawmill Store 614.336.4545
  • Diamond Cellar at
    Easton Town Center Store 614.923.6633
  • Store 5a
  • Donoho’s Jewellers 281.367.9050
  • Bruce. G Weber Precious Jewels 918.749.1700