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“Our original mission was to serve the people in our community with their fine jewelry needs. As the community grew, we grew.”

Diamond Cellar Holdings is a family of three of the finest jewelry stores in the United States. Each store has its own unique heritage, but together they represent almost 150 years of history in the jewelry business.

1940s

We Didn't Start As A Retail Jeweler.

Our founder, Robert Johnson established Robert W Johnson Incorporated, later known as the Diamond Cellar, as a trade shop in 1947. The original shop on north High Street above Kresge’s Five and Dime did jewelry repairs and alterations for retailers that didn’t have their own craftspeople.

1950s

Robert W Johnson Inc moved to its second location at 219 South High St.

In 1952, After Graduating From College And Serving In The United States Army, Bruce G. Weber Returned To Tulsa And Joined The Family's Jewelry Business.

1960s

Robert W Johnson Inc Expanded, And Moved To A Location Beneath The Franklin Federal Savings And Loans Building.

This location inspired the name “Diamond Cellar,” as it was truly the basement of a bank.

In 1967, William F. Fisher, President Of Miss Jackson’s, An Upscale Women’s Specialty Shop In Tulsa’s Utica Square, Contacted Bruce G. Weber.

After hearing about Weber's mastery of the precious jewels business and the elegant parties, Fisher wondered if Bruce would be interested in leasing space inside his store. The two struck up a business deal and the first Precious Jewels Salon was born.

1970s

The Diamond Cellar Began To Slowly Move Away From Working Only For Other Retail Companies, And More For Private Customers.

October of 1975, we made our first retail venture by opening an additional 900 sq ft space in an office building on Zollinger Road. Robert's son, Andy, was the director of this store. Andy is still CEO of Diamond Cellar Holdings today.

Six Additional Precious Jewels Salons Soon Premiered Across The Country.

Although the growth was exciting, Bruce realized the direction of the family business, which comprised three other divisions, was not in line with his own vision. In 1976, Weber left his position as President and CEO of Selco, the family's fifty-store conglomerate, to develop his Precious Jewels niche.

The Seed Of Donoho's Jewellers Was Planted When Jean Donoho Began A Small Business Selling Jewelry To Her Friends.

She was very successful, selling primarily gold, and it wasn't long before she and her husband, Tom Donoho Sr., realized this would be their future. In 1979, they came out of retirement and opened 14K Co. Jewelry, a small jewelry store in the Woodlands, TX that would later evolve into Donoho’s Jewellers.

1980s

Business Continued To Grow, So Diamond Cellar Combined Their Two Locations Into One Larger Building On Henderson Road.

The building was over 9,000 sq ft, housed over 12 craftspeople, and carried some of the finest jewelry and watch brands, such as Tiffany jewelry, Rolex, and David Yurman.

Weber Continued To Expand Business As He Dedicated Himself To Refining And Growing His Unique Style Of Consistently Offering Superior Merchandise To Discerning Customers Coupled With Better Value And Personalized Customer Service.

About Five Years After The Launch Of 14k Co, The Donoho’s Relocated To A Larger, Free-standing Store On Sawdust Road Where The Entire Family Began Working Full-time.

The store name became Donoho's Fine Jewelry, and this location remained their home for the next nine years.

1990s

Diamond Cellar Moved To Its Current 23,000 Sq Ft Location On Sawmill Road.

In 1999, Jean And Tom Donoho Sold The Business To Their Son, Barry, And His Wife, Cindy, Who Continued To Build The Business, Expanding The Designer Collections And Watch Lines.

Barry and Cindy worked hard to grow the Donoho's brand through national magazine ads, and their participation in many charitable events in Houston and The Woodlands. It wasn't long before there was a need for a larger location.

2000s

2001 Diamond Cellar Opened An Additional Location At Easton Town Center On The Corner Of New Bond Street.

The 9,000 square foot location was named one of America’s Coolest Stores in the national 2013 InStore Magazine Coolest Stores contest. It features repurposed empty picture frames to add visual interest to one wall, and another wall features graphics of watch gears as well as large photos of watches.

On April 1, 2001, Weber Opened His Own Free-standing Jewelry Store At The Southwest Corner Of 21st Street And Utica Avenue.

With twice the space and a fresh open atmosphere of sleek Romanesque columns and circular jewelry cases, Weber still displays select designs from the world's top jewelry designers.

In 2001, Donoho's Jewellers Opened It’s Current Location At 9590 Six Pines Drive.

At the time this store was being constructed, the only amenity in the area was The Woodlands Mall. After opening at this location, the store's offerings grew once again, and another jeweler was added along with an additional watchmaker and quite a number of staff.

Between 2006 and 2007, the Diamond Cellar, Bruce G. Weber Precious Jewels and Donoho’s Jewellers came together to form Diamond Cellar Holdings, which is family-owned and operated. Each store remains committed to its community and true to its heritage of service. The combination of talent, experience and knowledge shared between the stores makes Diamond Cellar Holdings one of the largest, most respected jewelry companies in the United States. You’ll find the same professional service you’ve come to expect, with even more selection and greater value than ever before.

Stores

  • Diamond Cellar at
    Dublin/Sawmill Store 614.336.4545
  • Diamond Cellar at
    Easton Town Center Store 614.923.6633
  • Store 5a
  • Donoho’s Jewellers 281.367.9050
  • Bruce. G Weber Precious Jewels 918.749.1700
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